Export Training / Webinars / Recruitments
Current/Upcoming Webinars
The Trade Commissioners in the EU and the UK are planning to offer a second edition of the TasteMakers program to a select group of food and beverage companies with the focus this time on the UK market.
The program is designed to help companies with little or no experience exporting to the UK to understand the complexities of the market, and prepare to launch successfully by working with a group of industry experts to develop a toolkit.
THE PROGRAM
The program is being planned to run between September 2023 and March 31st 2024. Components of the program include:
- An educational webinar series covering a range of important topics for exporters such as:
a) Introduction to exporting to the UK and overview of key markets
b) Product reviews and feedback on suitability for the UK market (TBC)
c) Getting started, identifying potential buyers and preparing a buyer pitch
d) Labelling & Packaging for the UK market
e) Assistance and support for SMEs
f) Other subjects to be determined
- Assistance from in-market consultants and Trade Commissioners on developing a business plan with a focus on the UK market
- One-on-one consultations with experts on topics such as meeting customs, taxes, logistics, warehousing, co-manufacturing, clearing customs smoothly, or engaging local representatives.
- Dragon’s den: Practice pitches and/or presence at the IFE show in London in March 2024 (TBC)
COST of the PROGRAM
If your company is selected, there will be a cost of $500 which will go toward the cost of delivering the program including a review of your product and feedback from experts in the UK market, guidance, and the webinars.
WHO SHOULD APPLY
We are looking for Canadian food manufacturers that have:
- a differentiated and validated product (across grocery, ambient chilled and frozen ) – applies also to those seeking to supply in bulk to UK Manufacturers, Food Service or Retail or seeking e-commerce options
- demonstrated success in Canada (sell into three major Canadian accounts)
- demonstrated success exporting to the U.S. or another market
- a strategic focus or desire to export to the UK
- a dedicated sales team/or person
- product or production capacity to fulfill new orders
- resources – time, money and personnel – to commit to market growth
HOW TO APPLY
Please use This LINK to fill out your application. DEADLINE for applications is FRIDAY 1 September, 2023
WHAT ELSE SHOULD I KNOW?
- The application link will be open through FRIDAY 1 SEPTEMBER, 2023.
- If selected, your company will be asked to contribute $500 toward the cost of delivering the program.
- A firm time commitment of approximately 8+ hours /month is required.
- We are aiming to select a maximum of 10 companies, priority will be given to products that we and our local project partner feel have the best fit / potential in the UK market
- Given that the High Commission already organises a wine event in the UK each year and due to funding constraints, alcoholic beverage companies will not be considered. Zero Alcohol maybe considered however.
- Selections will be made and companies will be notified by September 15, 2023
QUESTIONS?
Contact Julie Ferguson Ceniti at the Mission of Canada to the EU ([email protected]) or Emma Finn at the High Commission of Canada to the UK ([email protected]).
October 25-27
Qingdao, China
New Brunswick has secured shared booth space at CFSE 2023 under the Canadian Pavilion which will be managed and organized by Agriculture and AgriFood Canada (AAFC). New Brunswick has also hired an inmarket consultant to coordinate the shared booth space and offer support to the exhibiting companies.
Please complete this application form and send it by September 1st, 2023 via email to [email protected] or [email protected]. For more information, please call Nicolas Theriault at (506) 259-1139 or Maxime Breau at (506) 726-3806.
Thank you!
Other Opportunities
ANUGA 2023
October 7-11, 2023
Cologne, Germany
The New Brunswick Department of Agriculture, Aquaculture and Fisheries is inviting you to be part of a European in-market development activity taking place around ANUGA. The Marketing and Trade Branch led New Brunswick Delegation Walker’s Program is an opportunity to investigate Germany and other international export markets for food and beverage and diversify and expand sales network.
ANUGA, taking place every two years, is the world’s leading international food and beverage trade fair. This year’s biennial event with an anticipated 7,972 exhibitors is bringing the largest international industry community together. 90% of the exhibitors are international. Over 169,653 visitors from 201 countries.
With European Consultant Phaff Exports Marketing, we have developed a robust program suitable for export-ready enterprises. There will be opportunities for participating companies to meet with potential buyers, network with attendees, attend conferences, meet with our federal trade commissioners.
Show Registration: €150 (Badges are valid all 5 days of the trade show).
Participants will be responsible for their travel, meals, and accommodations. These expenses may be subsidized through our Sustainable Canadian Agricultural Partnership (SCAP) Program.
Please confirm your interest to participate by email to [email protected] before August 1st.
For more information, please contact Roxane Plaisance at (506) 479-4125
The 2023 Virtual Taste of Canada will take place October 17-20, and will be composed of pre-arranged B2B meetings between Canadian food suppliers and major Mexican food retailers and services providers such as specialized importers and distributors, based on interests. To prepare for the event, a series of educational webinars will also be offered to the Canadian participants.
The main objective of this initiative is to introduce to Mexican buyers Canadian companies with new, innovative products.
This year’s edition will focus on the priority sectors:
Export-ready in the following categories:
- Bakery, Biscuits, Cookies & Crackers
- Gourmet, Confectionery & Specialty Products
- Ready-to-cook, Ready-to-eat
- Snack, Healthy & Better-for-you
- Plant-based Products
- Pet Food Products
Recruitment
Our objective is to recruit Canadian exporters that are new to the market and/or offer new/innovative products, and are focusing on Mexico as a target market in order to maximize the potential interest of Mexican retailers and distributors participating in the event. We would like to note that although export experience is not necessary, to be selected, companies need to be export-ready, meaning they have the production capacity, resources and management to deliver a marketable product internationally at a competitive price. Our strong preference is to introduce new companies to the market, as opposed to showcasing companies we are actively working with or that already have a presence in the Mexican market.
Registration deadline: July 14, 2023
Details of the program
a. Webinar Series - The webinar series will be held in September 2023. Once the dates are confirmed, an invitation will be shared with all partners. The proposed themes for the webinars are:
- Doing business in the agri-food sector in Mexico
- Food labelling requirements in Mexico
- Making the most of your buyer meetings
b. Market Intelligence - Prior to the B2B program, the Embassy will offer tailored market intelligence to the participating companies to help them prepare for their meetings.
c. Pre-arranged B2B program - For the B2B program, we will work with a service provider to pre-arrange 6 virtual B2B meetings per Canadian company. We will be targeting buyers from a wide range of retailers, including Walmart, Soriana, Chedraui, La Comer, H-E-B, Costco, Palacio de Hierro and Liverpool. As done in previous editions, we will also invite key Mexican importers and distributors, as they can play an important role in the market entry strategy of Canadian companies in Mexico. Local contacts will select, within the participating companies, those they would like to meet.
d. Virtual Catalogue – A virtual catalog showcasing the Canadian participants will be used to facilitate the recruitment of local buyers and distributors. The attached “Information for catalog” document will be used to create this catalog; companies are requested to complete it by COB Friday July 14, 2023 and send it in with their company logo and images of main products. It is important that the Canadian participants take note that the information they share in this form will be translated “as is” and included in the virtual catalog.
Logistics
a. The platform that will be used for the B2B program will be Zoom. Prior to the B2B program, we will host a virtual briefing session with the participating companies during which the consultant will present the process for the virtual B2B meetings.
b. Please note as well that the B2B program will be conducted in English. Spanish-English interpretation will be provided by the consultant when requested by the Mexican contact.
More details on the 2023 Virtual Taste of Canada in Mexico will be shared with you and with the participants as they become available. In the meantime, please do not hesitate to contact us if you have any questions.
Registration is now open for the Canada Pavilion at
Food and Hospitality China (FHC) 2023
FHC is an event specifically targeting international food and beverage suppliers for the Chinese market. The annual trade event features 2,900 exhibitors from 15 countries promoting products to more than 87,000 visitors.
This year’s event takes place:
November 8-10, 2023
at the New International Expo Centre (SNIEC) in Shanghai, China.
Registration will take place on a first come, first served basis. Every effort will be made to accommodate your request. If you are confirmed for a booth, payment is due within 15 days of receiving an invoice.
The all-inclusive participation fee includes these basic furnishings: company signage, front counter, back panel graphic, bistro stool, one meeting table with two chairs, shelves, two spotlights, wastebasket, basic electricity and wireless internet services.
Pavilion exhibitors also have the option to expand, customize and enhance their booths with graphics, furnishings, refrigeration and other appliances and enhancements directly through the Canada Pavilion team, at an increased cost.
To secure your booth, click on the link: https://na.eventscloud.com/website/56704/
Note: Exhibitors must have in-market staff prepared as part of their exhibiting strategy should travel restrictions be in place. An exhibitor's inability to travel to participate will not be grounds for cancellation or refund.
Do not hesitate to reach out if you have any questions.
Kathryn Van Welter
Trade Show Officer
Trade Show Strategy and Delivery
Agriculture and Agri-Food Canada
Email: [email protected]
Past Webinars - Resources
In case you missed the Embassy of Canada’s Shipping and Logistics 101 for the US Market webinar held on March 25, 2021, we have downloaded and attached their new guide “Key Customs and Logistics Considerations for Canadian Companies selling via B2C E-commerce Channels to the US Market”.
This webinar was aimed at helping New Brunswick exporters better compete in the Europe market (Webinar was held on December 1, 2020)